کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6948619 1451088 2013 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
پیش نمایش صفحه اول مقاله
A study of mobile user engagement (MoEN): Engagement motivations, perceived value, satisfaction, and continued engagement intention
چکیده انگلیسی
The growth of mobile technology mediated environments is accelerated by its accessibility and easy use tools, such as smartphones and tablets. User friendly and intuitive features drive user value and satisfaction. These features motivate and drive further mobile user engagement. Smartphones, for example, allow users to control when, where, and how they engage in chosen activities that serve their needs, saving time, completing a task (utilitarian), entertain them (hedonic), or connect with others (social). Few studies have examined why and how mobile users are continually engaging mobile activities. Focusing on mobile engagement which has not previously been explored, this study investigates, proposes, and tests a mobile user engagement (MoEN) model to explain mobile user engagement intention through user's motivations, perceived value and satisfaction. Findings indicate that mobile users' engagement motivations do influence perceived value, satisfaction and mobile engagement intention.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Decision Support Systems - Volume 56, December 2013, Pages 361-370
نویسندگان
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