کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
6950161 1451425 2017 24 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Why men and women continue to use social networking sites: The role of gender differences
ترجمه فارسی عنوان
چرا مردان و زنان همچنان از سایت های شبکه های اجتماعی استفاده می کنند: نقش تفاوت های جنسیتی
کلمات کلیدی
جنسیت، سایت های شبکه های اجتماعی، فیس بوک، قصد ادامه دادن، رضایت، استفاده و قدردانی، جنسیت خودمختار، وابستگی متقابل، وابستگی جمعی،
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر سیستم های اطلاعاتی
چکیده انگلیسی
Organizations increasingly use social media and especially social networking sites (SNS) to support their marketing agenda, enhance collaboration, and develop new capabilities. However, the success of SNS initiatives is largely dependent on sustainable user participation. In this study, we argue that the continuance intentions of users may be gender-sensitive. To theorize and investigate gender differences in the determinants of continuance intentions, this study draws on the expectation-confirmation model, the uses and gratification theory, as well as the self-construal theory and its extensions. Our survey of 488 users shows that while both men and women are motivated by the ability to self-enhance, there are some gender differences. Specifically, while women are mainly driven by relational uses, such as maintaining close ties and getting access to social information on close and distant networks, men base their continuance intentions on their ability to gain information of a general nature. Our research makes several contributions to the discourse in strategic information systems literature concerning the use of social media by individuals and organizations. Theoretically, it expands the understanding of the phenomenon of continuance intentions and specifically the role of the gender differences in its determinants. On a practical level, it delivers insights for SNS providers and marketers into how satisfaction and continuance intentions of male and female SNS users can be differentially promoted. Furthermore, as organizations increasingly rely on corporate social networks to foster collaboration and innovation, our insights deliver initial recommendations on how organizational social media initiatives can be supported with regard to gender-based differences.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Journal of Strategic Information Systems - Volume 26, Issue 4, December 2017, Pages 261-284
نویسندگان
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