Gender stereotypes and superior conformity of the self in a sample of cyclists

► We aimed to observe the superior conformity of the self in a sample of cyclists. ► We chose to study two social norms on the road: cautiousness and competence. ► Our main hypothesis was that the SCS was gender-specific, depending on these norms. ► We found SCS was more prominent for women on cautiousness and for men on competence. ► These results could explain why people tend to ignore the safety campaigns.