کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7241053 | 1471502 | 2017 | 14 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Determinants of compulsive buying behavior among young adults: The mediating role of materialism
ترجمه فارسی عنوان
عوامل تعیین کننده رفتار خرید اجباری در بین جوانان: نقش میانجیگری مادی گرایی
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کلمات کلیدی
ماتریالیسم، رفتار اجباری، گروه همسالان، تاییدیه مشهور رسانه، تبلیغات تلویزیونی،
موضوعات مرتبط
علوم پزشکی و سلامت
پزشکی و دندانپزشکی
سیاست های بهداشت و سلامت عمومی
چکیده انگلیسی
This research seeks to determine what makes young adults materialistic. The study examines the mediating role of materialism between the contextual factors and compulsive buying. Data was gathered from 219 Pakistani undergraduate university students. Partial Least Square (PLS) technique was used to analyze the data. The study confirms the intuition that more materialistic young adults are more likely to be involved in compulsive buying than are less materialistic young adults. The results were similar with the previous literature conducted in the western culture, indicating that also applies in a modern Islamic society. The findings of the study reveal that materialism mediated the relationship between certain sociological factors (i.e., group, media Celebrity endorsement, and TV advertisement) and compulsive buying. The study highlights the importance of understanding young adults' materialistic attitudes and consumption decisions and provides key knowledge for researchers, policymakers, and managers of leading brands.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Adolescence - Volume 61, December 2017, Pages 117-130
Journal: Journal of Adolescence - Volume 61, December 2017, Pages 117-130
نویسندگان
Tahir Islam, Jiuchang Wei, Zaryab Sheikh, Zahid Hameed, Rauf I. Azam,