کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7255396 1472370 2018 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Value capture and value creation: The role of information technology in business models for frugal innovations in Africa
ترجمه فارسی عنوان
ضبط ارزش و ایجاد ارزش: نقش فناوری اطلاعات در مدل های کسب و کار برای نوآوری های صرفه جویی در آفریقا
کلمات کلیدی
مدل های کسب و کار، نوآوری فجیع، جنوب صحرای آفریقا، فناوری اطلاعات، پایین از هرم، کسب و کار جامع،
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Bringing value to end consumers is one of the main challenges for businesses in emerging markets. This paper examines the role of information technology (IT) advancements in frugal innovation and in influencing new business models to bring frugal innovations within reach of the poor. A thorough review of theoretical concepts of business models and their applicability to the Bottom-of-the-Pyramid (BoP) literature and frugal innovation is given. IT has three characteristics that have influenced both business models and frugal innovation. First IT reduces transaction costs, sensor prices have decreased, and IT's externalities have increased the economic and social value from one innovation. By discussing the case of a high-technology low cost weather sensor system deployed in sub-Saharan Africa, this paper demonstrates how IT has introduced new frugal innovations, and influenced new business models. The success of the weather station diffusion has been due to the value of the weather data generated, the adaptive business model, and the co-creation approach throughout the station and business model design. IT has played a strong part in diffusing new innovations in Africa, but also has the potential to exclude certain groups. Future research should explore how IT and frugal innovation can lead to inclusion.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 131, June 2018, Pages 227-239
نویسندگان
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