کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7256152 | 1472397 | 2016 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Strategic management of next-generation connected life: Focusing on smart key and car-home connectivity
ترجمه فارسی عنوان
مدیریت استراتژیک زندگی متصل به نسل بعدی: تمرکز بر کلید هوشمند و اتصال ماشین-خانه
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کلمات کلیدی
ماشین متصل خانه هوشمند، کارا اتصال تابع خانه، مدل پروبیت چند متغیره، برآورد بیزی، ترجیح مصرف کننده،
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
چکیده انگلیسی
With the development of wireless technology, connectivity is becoming a more common feature of daily life. Connected cars and smart homes are typical examples, and the two markets are beginning to merge, as indicated by Apple's launch of “CarPlay” and “Home Kit” and iControl's partnership with Zubie. However, little research has been done on this subject because the integration of connected cars and smart homes has just begun. This study examines consumer preference for smart key functions (vehicle functions requested from outside the car) and car-home connectivity functions (communications between car and home), among others. Both revealed and stated preference datasets from a survey of U.S. drivers are used. The multivariate probit model and Bayesian estimation method are used to analyze consumer preferences. The results showed different preferences depending on socio-demographics and vehicle types. This paper provides marketing strategies for smart key functions and car-home connectivity functions by revealing socio-demographic characteristics and consumer preferences.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 103, February 2016, Pages 11-20
Journal: Technological Forecasting and Social Change - Volume 103, February 2016, Pages 11-20
نویسندگان
Jihoon Hong, Jungwoo Shin, Daeho Lee,