Finding the positive in all of the negative: Facilitation for color-related emotion words in a negative priming paradigm

A study conducted by Sutton and Altarriba (2008) suggested that color-related emotion words (e.g., sad, envy) produce standard Stroop interference effects. Associations between emotion words and colors are culture specific, and may be the result of common phrases in a language (e.g., “feeling blue” in English), or a result of the manner in which color is used to signify information or meaning in a language (e.g., red often represents threat). In the present paper, the same stimuli were investigated in a negative priming paradigm in which participants were asked to name the ink color of a presented word. In this task, response times are typically slower in ignored repetition trials (i.e., the probe target is related to the prime distractor) than control trials. The results of Experiment 1 indicated that color words and color-related neutral words yielded negative priming; however, color-related emotion words yielded significant facilitation. In Experiment 2, the three word types were intermixed within the same block and the same results were obtained. The current study provides converging evidence that salient distractors cannot be ignored.