When do healthiness and liking drive children's food choices? The influence of social context and weight status

Children identify liking and healthiness of foods as factors influencing their food choices. However, the food decision making process is also influenced by both personal characteristics and food contexts. The present study explored the influence of liking and perceived healthiness of foods in normal- and overweight children's food choices intentions in a pleasure-oriented social eating context and a health-oriented social eating context. Children aged from 6 to 11 years old (n = 63; 34 children who were of normal weight and 29 who were overweight) were asked to select 5 foods among 10, based on food pictures, to make up a snack that would be suitable for their birthday party or a nutrition class. In addition, they rated their liking and healthiness perception of the foods. No significant difference in food choices was found between children who were of normal weight and children who were overweight. Both groups of children chose more healthy food items in a health-oriented social context (i.e., a fictive nutrition class) than in a pleasure-oriented social context (i.e., a fictive birthday party). Moreover, only liking significantly predicted food choices in the pleasure-oriented social context whereas both healthiness and liking significantly predicted food choices in the health-oriented social context. Overall these results advance our understanding on how children make food decisions and inform strategies that may help children to adopt a healthy diet. Because liking predicted children's food choices in both eating contexts, emphasizing the “good” taste of healthy foods and providing children with healthy foods they like could be efficient strategies to promote healthy eating habits in children.