Cultural specificity in food choice - The case of ethnography in Japan

Using Japan as a case study, this research demonstrates the use of ethnography to argue that variety is a primary motive for food choice in contemporary Japanese culture. Variety is hence regarded here as a part of a larger food culture attribute, an “adventurous palate,” which can also provide a background for previous FCQ findings (Prescott, Young, O'neill, Yau, & Stevens, 2002).