Healthy Eating and Barriers Related to Social Class. The case of vegetable and fish consumption in Norway

The article examines the constraints on healthy eating by exploring whether barriers such as taste, competence, time, price, quality and limited selection reduce consumption of vegetables and fish among Norwegians. In order to understand the socio-economic gradient of healthy diets, the study examines how these barriers are related to specific class positions. Regular consumption of both fish and vegetables are recommended by health authorities, and they are broadly perceived as healthy foods by Norwegians. Nevertheless, more than half of the population consumes vegetables less frequently than daily, and the average consumption of fish is far below the recommended two to three dinner portions of fish on a weekly basis. Informed by Bourdieu's theories of social class, this article argues for two overarching barriers related to food consumption, food knowledge and perceived food quality by consumers, and it finds that barriers are tied to scarcity of cultural, economic and social capital. A survey of 2000 respondents subjected to multiple linear regression analysis and factor analysis (PCA) provides the evidence for this study.