کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7308627 | 1475389 | 2015 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Savouring morality. Moral satisfaction renders food of ethical origin subjectively tastier
ترجمه فارسی عنوان
اخلاق دوست داشتنی رضایت اخلاقی مواد غذایی منشاء اخلاقی را ذاتا طعم تر می کند
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کلمات کلیدی
اخلاق، طعم اخلاق، قصد خرید تجارت عادلانه، غذای ارگانیک،
موضوعات مرتبط
علوم زیستی و بیوفناوری
علوم کشاورزی و بیولوژیک
دانش تغذیه
چکیده انگلیسی
Past research has shown that the experience of taste can be influenced by a range of external cues, especially when they concern food's quality. The present research examined whether food's ethicality - a cue typically unrelated to quality - can also influence taste. We hypothesised that moral satisfaction with the consumption of ethical food would positively influence taste expectations, which in turn will enhance the actual taste experience. This enhanced taste experience was further hypothesised to act as a possible reward mechanism reinforcing the purchase of ethical food. The resulting ethical foodâââmoral satisfaction âââenhanced taste expectations and experienceâââstronger intentions to buy/willingness to pay model was validated across four studies: one large scale international survey (Study 1) and three experimental studies involving actual food consumption of different type of ethical origin - organic (Study 2), fair trade (Study 3a) and locally produced (Study 3b). Furthermore, endorsement of values relevant to the food's ethical origin moderated the effect of food's origin on moral satisfaction, suggesting that the model is primarily supported for people who endorse these values.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Appetite - Volume 91, 1 August 2015, Pages 137-149
Journal: Appetite - Volume 91, 1 August 2015, Pages 137-149
نویسندگان
Boyka Bratanova, Christin-Melanie Vauclair, Nicolas Kervyn, Sandy Schumann, Robert Wood, Olivier Klein,