کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7308729 1475388 2015 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Worlds apart. Consumer acceptance of functional foods and beverages in Germany and China
ترجمه فارسی عنوان
جدا از جهان. پذیرش مصرف کنندگان غذاهای و نوشیدنی های عملکردی در آلمان و چین
کلمات کلیدی
غذاهای کاربردی نئوفوبیا غذا، اعتماد، انگیزه سلامتی، چین، آلمان،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
چکیده انگلیسی
This study examined consumers' willingness to buy functional foods. Data were collected from an Internet survey in Germany (n = 502) and China (n = 443). The results showed that consumers in China were much more willing to buy functional foods, compared with their German counterparts. A substantial segment of the German consumers indicated lower willingness to buy functional foods, compared with the same foods without additional health benefits. The findings further showed that in both countries, the participants with higher health motivation and more trust in the food industry reported higher willingness to buy functional foods than the participants with lower health motivation and less trust in the industry. Food neophobia had a negative impact on acceptance of functional foods in the Chinese sample. No such association was observed for the German sample. The results suggest that cultural factors play a significant role in the acceptance of functional foods; therefore, caution should be exercised in generalizing research findings from Western countries to others.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Appetite - Volume 92, 1 September 2015, Pages 87-93
نویسندگان
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