کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7344027 | 1476329 | 2018 | 15 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
How Can We Motivate Consumers to Purchase Certified Forest Coffee? Evidence From a Laboratory Randomized Experiment Using Eye-trackers
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
علوم زیستی و بیوفناوری
علوم کشاورزی و بیولوژیک
بوم شناسی، تکامل، رفتار و سامانه شناسی
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: How Can We Motivate Consumers to Purchase Certified Forest Coffee? Evidence From a Laboratory Randomized Experiment Using Eye-trackers How Can We Motivate Consumers to Purchase Certified Forest Coffee? Evidence From a Laboratory Randomized Experiment Using Eye-trackers](/preview/png/7344027.png)
چکیده انگلیسی
By conducting a laboratory experiment, we investigate how consumers' purchasing behavior for certified forest coffee is affected by consumers' interest in environmental issues, the provision of information, and product labels. We contribute to the literature in the following three ways. First, we conduct a randomized controlled trial (RCT) to control biases due to endogeneity. Second, we utilize eye-trackers to examine how different product labels result in different visual attention. The combination of an RCT and eye-tracking techniques is new in the literature on purchasing behavior for environmentally friendly products. Third, our experiment measures participants' purchasing behavior that incurs actual costs rather than examining their willingness-to-pay (WTP) based on hypothetical questions. We find that concerns regarding environmental issues do not promote purchases of certified forest coffee. Information about certification programs does not have any effect on purchasing certified forest coffee unless information is provided to prior purchasers of certified forest coffee. By contrast, illustrations of forests on certified forest coffee labels attract participants' visual attention and further stimulate actual purchases of certified forest coffee, suggesting that a 1-second increase in visual attention increases the likelihood of purchasing certified forest coffee by 22 percentage points.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Ecological Economics - Volume 150, August 2018, Pages 107-121
Journal: Ecological Economics - Volume 150, August 2018, Pages 107-121
نویسندگان
Ryo Takahashi, Yasuyuki Todo, Yukihiko Funaki,