Supply chain capability creation - The creation of the supply chain readiness for a new product during product development process

The main contribution of this study is introducing a new SCCC sub-process as a part of NPD process. The SCCC process lowers the new product related supply chain costs due to better design of new products and systematic preparation of the SC to ramp up the new product. Nevertheless, the role of SCCC process as a means for strategic SC activities in NPD life-cycle phase sets further questions for researchers' for systematic SCCC activities even prior the NPD phase, during technology development.