A study of factors enhancing smart grid consumer engagement

It is important to ensure consumer acceptance in a smart grid since the ultimate deployment of the smart grid depends on the end users׳ acceptance of smart grid products and services such as smart meters and advanced metering services. We examine how residential consumers perceive the smart grid and what factors influence their acceptance of the smart grid through a survey for electricity consumers in Korea. In this study, consumers׳ smart grid acceptance factors, including the perceived risk, were examined with the existing technology acceptance model suggested by Davis. This study has an implication that it has provided theoretical and empirical ground, based on which the policies to promote consumer participation in the deployment of the smart grid can be developed. Since there are few studies on the policies from the perspective of the smart grid users, this study will contribute directly to the development of the strategy to ensure the acceptance of the smart grid.