Energy efficiency versus gains in consumer amenities-An example from new cars sold in Sweden

► Trade-offs between consumer amenities and fuel consumption of new cars in Sweden. ► Methods: Statistical modeling, policy analysis and interviews. ► Until 2007 a majority of technological development is offset by consumer amenities. ► After 2005 a shift from gasoline to diesel and flex-fuels takes place. ► Policy change and environmental awareness result in a reversion of trends.