A comparison of the drivers influencing farmers' adoption of enterprises associated with renewable energy

► We examine drivers for adoption of Renewable energy in a survey of 2000 farmers in the West Midlands region of the UK. ► Sixty four percent of current non adopters might invest in the next 5 years with solar and wind most popular. ► The educational attainment, farming system and type of land tenure most important structural drivers. ► Non adopting farmers perceive the regulatory support framework more favourably than adopters. ► Behavioural factors are very significant drivers of RE enterprise adoption.