Understanding the non-adoption of energy efficient hot water systems in New Zealand

► The decision process regarding the adoption of hot water systems is essentially the same regardless of context. ► Householders get no real support from suppliers and others who might appropriately advise on energy efficient systems. ► Available information on energy efficient options is seen as confusing, irrelevant and partial. ► Huge inertia exists preventing people moving away from simple and convenient technologies represented by the status quo.