Landlords versus tenants: Information asymmetry and mismatched preferences for home energy efficiency

► This study investigates homeowner and tenant preferences for home energy efficiency. ► Landlords underestimate how cold rental properties are. ► Landlords are not willing to pay as much for insulation as owner-occupiers. ► Tenants are willing to pay higher rent for a better-insulated home. ► Landlords would pay the most for a heat pump but tenants prefer floor insulation.