Assessing the impact of framing on the comparative favourability of nuclear power as an electricity generating option in the UK

► Three studies investigate the acceptability of nuclear power in response to 'framing' used by government in 2007 UK consultation. ► Acceptability of nuclear power was compared against four energy sources in an 'electricity calculator' task. ► Study 1 showed an apparent increase in the endorsement of nuclear following climate change 'framing'. ► Studies 2 and 3 contradict this finding, suggesting that 'framing' had a limited direct effect on preferences for nuclear power.