کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7414854 | 1481854 | 2017 | 12 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators
ترجمه فارسی عنوان
مشارکت تجاری غیر انتفاعی به عنوان راننده بازاریابی داخلی در سازمان های غیر انتفاعی. پیامدهای عملکرد غیر انتفاعی و مدیران
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
حسابداری
چکیده انگلیسی
Nonprofit organizations (NPOs) confront competitive pressures derived from complex economic and societal challenges. Their capacity to fulfil their mission increasingly depends on developing successful alliances with key external and internal stakeholders, including cooperative interorganizational relationships. In this context, the aim of this research is to analyze: (1) to which extent business-nonprofit partnerships (BNPPs) foster the development of an internal marketing approach by NPOs; (2) the impact of this approach to human resource management on nonprofit performance; and (3) the possible moderating effect of the funding strategy of the nonprofit. This empirical research, based on a survey to a representative sample of Spanish NPOs, shows that cooperative relationships between nonprofit and business organizations are closely associated with a process of knowledge transfer, resulting in improved nonprofit performance; although these positive effects depend on the capacity of NPOs to generate income from commercial sources.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: BRQ Business Research Quarterly - Volume 20, Issue 2, AprilâJune 2017, Pages 112-123
Journal: BRQ Business Research Quarterly - Volume 20, Issue 2, AprilâJune 2017, Pages 112-123
نویسندگان
Luis Ignacio Álvarez-González, Nuria GarcÃa-RodrÃguez, Marta Rey-GarcÃa, MarÃa José Sanzo-Perez,