Keywords: M15; M31; Big data; Marketing; Literature analysis; Research trends; Text mining;
مقالات ISI (ترجمه نشده)
مقالات زیر هنوز به فارسی ترجمه نشده اند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
در صورتی که به ترجمه آماده هر یک از مقالات زیر نیاز داشته باشید، می توانید سفارش دهید تا مترجمان با تجربه این مجموعه در اسرع وقت آن را برای شما ترجمه نمایند.
Keywords: I23; M31; Higher education; Image; Reputation; Literature review; Knowledge gaps;
Keywords: M31; Systematic mapping; Social media; Internet; Business; Twitter;
Keywords: D43; L13; L81; M31; Complementarity; Retailing; Pricing; Supermarkets; Oligopolies;
Keywords: L10; M31; Brand deletion; Rational decision-making; Intuitive decision-making; Political decision-making; Brand deletion success;
Keywords: M01; M31; O30; O31; O32; Technological innovation; Innovative performance; Reputation; Patents;
Keywords: Exploding offer; Search deterrence; Experimental economics; Game theory; C91; D21; L10; M31;
Keywords: D11; D83; D90; M31; Decoy effect; Choice overload; Foraging theory; Consumer choice; Dynamic stochastic choice model; Monotone comparative statics;
Keywords: Peer effects; Observational learning; Network effects; Stated preferences; Revealed preferences; eWOM; Google play; Android apps; Regression discontinuity design; Instrumental variable analysis; C21; C26; D83; M31;
Keywords: Smart energy services; Preference heterogeneity; Platform markets; Consumer choice; Posterior analysis; Willingness-to-pay; C11; D12; D47; L11; M31; Q49;
Keywords: ISO 9000; Management; Firm performance; M10; M31; F16; J31; O52;
Keywords: Price-increasing competition; Welfare; Targeted product design; Generic product design; D43; L11; L13; M31;
Keywords: E31; L16; K20; M31; 9-ending prices; Psychological price points; Price recall/perception; Sticky/rigid prices; Level/left-digit effect; Image/right-digit effect;
Keywords: Pricing; Price dispersion; Price level; Price evolution; Price behavior; Customer characteristics; Date of travel; Destination; Tourist; Holiday; Airline fares; Airline tickets; Peak pricing; Airline market; Air travel; L93; M31;
Keywords: M31; M38; M39; L86; Q58; Q59; Colombia; E-consumer; E-commerce; Latin America; UTAUT;
Keywords: M31; Price knowledge; Pricing; Financial services; Commission paid; Chilean pension funds industry;
Keywords: D12; M31; Q13; Consumer preferences; Laboratory experiments; Revealed preference; Food recall; Eggs;
Keywords: M13; M31; M10; Academic entrepreneurship; Entrepreneur intention; Theory of Planned Behaviour (TPB); Spin-off;
Keywords: M31; L31; L33; Business-nonprofit partnerships; Internal marketing; Nonprofit organizations; Nonprofit performance; Commercial revenues in nonprofits;
Keywords: C71; D63; L24; M31; M52; Hierarchies; Joint ventures; Resource allocation; Geometric rules; MIT strategy;
Keywords: M15; M19; M31; M39; Social networks; E-commerce; S-commerce; Digital marketing; Facebook;
Keywords: M31; M100; J5; H19; Tourism; Hotel industry; Crisis management; Marketing mix; Transition process;
Keywords: D03; D21; D22; D40; L11; M31; Customer-driven pricing mechanisms; Pay What You Want; Name Your Own Price; Competitive strategies; Marketing; Laboratory experiment;
Keywords: M31; Cause-related marketing; Product type; Perceived fit; Consumer response;
Keywords: Less packaging; Contingent valuation; Willingness-to-pay; Unit-based pricing; M31; Q51; Q53;
Keywords: M31; M37; Private labels; Store brands; Brand equity; In-store communication; Distribution;
Keywords: L26; M31; O34; Patents; Trademarks; Complementarity between patents and trademarks; Venture capital funding;
Keywords: Intangibles; Market efficiency; Brand value; G14; M31;
Keywords: Quality choice; Demand peak; Consumer behavior; Price elasticities; Demand estimation; Product differentiation; D12; L11; L15; M31;
Keywords: M31; Cause-related products; Cause marketing; Donation; Crowding-out; Environmental externalities; Fund-raising;
Keywords: Local food specialities; Mountain regions; Tourism; Market-expanding effect; Business-stealing effect; Multivariate probit model; L83; M31; M37; Q13;
Keywords: Pay-what-you-want; Pricing methods; Posted prices; Voluntary payments; Social norms; Cognitive effort; Buying behavior; Field-experimental research; C25; C93; D12; D49; M31;
Keywords: M31; M32; M31; M32; M31; M32; Gestión de marca ecológica; Mercadeo ecológico; Huella de carbono; Gestión de marca; Ecobranding; Ecological marketing; Carbon footprint; Branding; Gerenciamento de marca ecológica; Marketing ambiental; A pegada de carbo
Keywords: Q41; C35; M31; M38; Electricity retail; Switching behaviour; Customer inertia; Price sensitivity;
Keywords: L11; L82; M31; M37; Vertical relations; Advertising; Media economics;
Keywords: Experimental economics; Fairness; Inequity aversion; Price discrimination; Retail pricing; D43; L13; M31;
Keywords: Switching cost heterogeneity; Market share accumulation; Consumer foresight; Lock-in; L13; M21; M31;
Keywords: D03; M31; Utility theory; Restaurant data; Compromise effect;
Keywords: D72; D83; M31; Persuasion; Strategic experimentation; Heterogeneous priors;
Keywords: I21; M31; 3920; Compulsive buying; Self-control; Strategies; Interventions; Consumer behavior;
Keywords: Service bundling; Price bundling; Bundling strategy; Business model; Value added services; Value of time; Transportation competition; L91; L92; M15; M31; M13;
Keywords: C61; M31; Conspicuous consumption; Optimal control; Recession; Bankruptcy;
Keywords: Marketing channel switch; Vertical relationships; Revenue-sharing contract; Customer service; Structural models; Mobile phones; D43; L14; L63; L81; M31;
Keywords: M31; 3920; Parental style; Parental practice; Consumer socialization; Demandingness; Responsiveness;
Keywords: M31; M21; 2930; 3020; 3940; Repurchase intent; Customer loyalty; Public brand image; Culture; Individualism; Collectivism;
Keywords: M31; O30; 3900; Passive innovation resistance; Actualized innovativeness; Hedonist innovativeness; Social innovativeness;
Keywords: C71; D3; L81; M31; Marketing channels; E-book industry; Wholesale-price contracts; Revenue-sharing contract; Applied game theory;
Keywords: Image; Mining image; Public opinion; Economic development; Social impact; M31; Q5; Q50;
Keywords: M31; M38M31; M38M31; M38Imitación; Entorno competitivo; Confusión del consumidorImitation; Competitive environment; Consumer confusionImitação; Meio competitivo; Confusão do consumidor
Keywords: M31; M37; L66; L81Product labeling; Random coefficient models; Ecological products; Experimental economics