کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7419285 | 1482562 | 2018 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
A motivation-based segmentation of holiday tourists participating in white-water rafting
ترجمه فارسی عنوان
تقسیم بندی مبتنی بر انگیز گردشگران تعطیلات شرکت کننده در رختشویی سفید
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کلمات کلیدی
قایق بادبانی سفید، گردشگری ماجراجویی، تعطیلات گردشگران، انگیزه گردشگری، تقسیم بندی با انگیزه، آنتالیا،
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار، مدیریت و حسابداری (عمومی)
چکیده انگلیسی
Much of the previous research on white-water rafting has investigated the motivations of adventure tourists. This study identifies German tourists' motivations to participate in white-water rafting during their vacation. In addition, the study aims to provide a wider perspective by segmenting holiday tourists depending on their rafting participation motivations. The study focuses on holiday tourists who took a daily white-water rafting tour in the Koprulu Canyon area in Antalya. Using the Leisure Motivation Scale, 375 questionnaires were collected from the survey participants. Firstly, by conducting a factor analysis, Intellectual, Social, Competence/Mastery, and Stimulus/Avoidance were identified as the main white-water rafting motivations. Later, a cluster analysis was performed in order to segment tourists according to their motivations. Four groups were obtained: Active Vacationers, Reluctant Vacationers, Moderate Vacationers, and Challenge Seeker Vacationers. Implications derived from the study are presented in the discussion section.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Destination Marketing & Management - Volume 9, September 2018, Pages 64-71
Journal: Journal of Destination Marketing & Management - Volume 9, September 2018, Pages 64-71
نویسندگان
Tahir Albayrak, Meltem Caber,