کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7419419 | 1482562 | 2018 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Working-holiday tourism attributes and satisfaction in forming word-of-mouth and revisit intentions: Impact of quantity and quality of intergroup contact
ترجمه فارسی عنوان
ویژگی های گردشگری تعطیلات و رضایتمندی در شکل دهی دهان و مقاصد بازنگری: تاثیر کمیت و کیفیت تماس گروهی
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار، مدیریت و حسابداری (عمومی)
چکیده انگلیسی
Little is known about working-holiday (WH) traveler behaviors. This research was designed to explore the role of working-holiday tourism (WHT) attributes and satisfaction in generating WH travelers' behavioral intentions for WHT destinations by considering the moderating impact of intergroup contact. A field survey methodology was employed. A structural equation modeling and metric invariance test were utilized. The results indicated that the associations among research variables were significant and that the proposed model included a sufficient level of prediction power for intentions. In addition, WHT satisfaction had a significant mediating impact and had a prominent role in determining intentions. Self-fulfillment was the most influential factor among WHT attributes. Moreover, the results of the invariance test revealed that quantity and quality of the intergroup contract significantly moderated the impact of satisfaction on revisit intention and on word-of-mouth intention, respectively.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Destination Marketing & Management - Volume 9, September 2018, Pages 347-357
Journal: Journal of Destination Marketing & Management - Volume 9, September 2018, Pages 347-357
نویسندگان
Bo Meng, Heesup Han,