Residents' quality of life and attitudes toward tourism development in China

The purpose of this study is to explore the influence of quality of life (QOL) and residential status on resident attitudes toward further tourism development. The measurement of tourism and quality of life (TQOL) is modified. Using a sample of 562 residents from Shenzhen OCT community of China, this study has identified six TQOL domains and examines the effects of each TQOL domains based on the residential status and residents' attitudes in supporting further tourism development. The results reveal that the positive supporting attitudes of residents depends on the selected TQOL domains, especially on non-material improvements of TQOL. Tenants and dormitory residents have more positive attitudes than those house owners. This study also identifies four resident clusters with different attitudes and it is found that the residents' attitudes of tourism development depend on whether they perceive the community as a place for earning a living or a place to live.