کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7421536 1482628 2016 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
How can Taiwan create a niche in Asia's cruise tourism industry?
ترجمه فارسی عنوان
چگونه تایوان ایجاد یک توازن در صنعت گردشگری کروز آسیا می تواند؟
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
چکیده انگلیسی
Cruise tourism is a significant growth trend in Europe and America. However, in recent years, it has gradually gained popularity among tourists in Asia, showing great potential. Strategically located in Asia, Taiwan is an ideal place to develop cruise tourism. This study explores how Taiwan could build a niche in Asia's cruise tourism industry. It applies the Fuzzy Delphi and Fuzzy IPA methods. According to study results, Taiwan should prioritize on the following aspects: establishing a 24-h tourist service center, providing a complete cruise logistics service, inviting foreign cruise operators to inspect special resources in Taiwan, cooperating with other Asian countries, setting up a special government unit, as well as planning and developing unique tourism resources.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 55, August 2016, Pages 173-183
نویسندگان
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