کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7422093 | 1482635 | 2015 | 20 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Managing beaches and beachgoers: Lessons from and for the Blue Flag award
ترجمه فارسی عنوان
مدیریت سواحل و ساکنان: درس از و برای جایزه پرچم آبی
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
چکیده انگلیسی
The Blue Flag is a beach award scheme adopted by coastal municipalities to manage beaches and attract tourism. This paper evaluates beachgoers' views of the Blue Flag award in South Africa, and examines these in the light of beach managers' opinions of the award. Beachgoers (NÂ =Â 374) on Blue Flag and non-Blue Flag beaches were interviewed to assess awareness, knowledge, and attitudes concerning the Blue Flag award, and perceptions of beach features that are also listed as Blue Flag criteria. Blue Flag managers were interviewed to examine their opinion of and commitment to the award. Beachgoers and managers shared positive views of the Blue Flag award. However, a substantial lack of knowledge on the award's criteria by beachgoers was reflected in managerial and educational flaws by Blue Flag managers. Based on the results obtained, a new environmental education framework is proposed for the Blue Flag award.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 48, June 2015, Pages 211-230
Journal: Tourism Management - Volume 48, June 2015, Pages 211-230
نویسندگان
Serena Lucrezi, Melville Saayman, Peet Van der Merwe,