کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7422311 | 1482643 | 2014 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Assessing the experiential value of heritage assets: A case study of a Chinese heritage precinct, Bendigo, Australia
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
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چکیده انگلیسی
Destination managers often wish to utilise heritage assets to create memorable visitor experiences, yet there is a paucity of research aimed at understanding how these experiences might be perceived and valued for tourism purposes. This article uses a cultural tourism potential audit tool to evaluate the experiential value of a collection of Chinese heritage assets in the regional city of Bendigo, Australia. The tool was expanded to include analysis of the type of experience, categorising them as either peak or supporting. Findings suggest that some of the heritage assets had high or moderate experiential value, with a few forming the basis of peak tourist experiences. Other heritage assets, whilst high in experiential value, are best conceptualised as supporting experiences. Through the aegis of a heritage precinct, both types of experience may collectively attract tourists, provided they are integrated with a meaningful and appealing narrative.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 40, February 2014, Pages 180-192
Journal: Tourism Management - Volume 40, February 2014, Pages 180-192
نویسندگان
Jennifer Laing, Fiona Wheeler, Keir Reeves, Warwick Frost,