کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7422728 1482653 2018 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The use of Geographical Information Systems for Tourism Marketing purposes in Aveiro region (Portugal)
ترجمه فارسی عنوان
استفاده از سیستم های اطلاعات جغرافیایی برای اهداف بازاریابی گردشگری در منطقه ایوویر (پرتغال)
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری گردشگری، اوقات فراغت و مدیریت هتلداری
چکیده انگلیسی
Geographical Information Systems are tools that allow a better decision making process, accessing politicians and managers in tourism development and providing integrated touristic information. Furthermore, these are powerful tools for the development of destination marketing strategies. Aveiro web-based Geographical Information System was developed, with the purpose of integrating tourism resources in a common platform. Aveiro region is an important coastal wetland of Portugal that presents unique features which allow the development of a sustainable tourism activity, based on natural and cultural characteristics. Despite the diversified resources, it is observed that the Aveiro region needs a strong improvement regarding tourism development and marketing strategies. In this paper, it will be presented the methodology used for the implementation of the first step of this GIS (inventory of resources and creation of the database) and the potential of this tool for the development of a sustainable tourism marketing strategy.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management Perspectives - Volume 26, April 2018, Pages 172-178
نویسندگان
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