Inovação em serviços: estado da arte e perspectivas futuras

Despite significant advances in research on innovation in services, there are still major challenges in this area. The purpose of this article is to analyse the state‐of‐the art on innovation in services, and point out some future possibilities. The method used was a bibliographic review. The results indicate that there is a transition taking place, where researchers are no longer trying to explain what innovation is (linked to a school of thought of the subject), but trying to explain how it occurs. Moreover, it is observed that the research trend is the study on innovation in services interconnected with other areas.