کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7433466 1483481 2018 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Wearable technology: What explains continuance intention in smartwatches?
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Wearable technology: What explains continuance intention in smartwatches?
چکیده انگلیسی
Smartwatch is a recent and significant development in the domain of wearable technology. We study continuance intention and its determinants, using a combination of the expectation-confirmation model (ECM) with habit, perceived usability, and perceived enjoyment, to explain the continuance intention of smartwatches. Based on a sample of 574 individuals collected from the USA, we show that relationships of ECM enhance the continuance intention, such as confirmation, perceived usefulness, and satisfaction, and also the role of habit and perceived usability. Additionally, we find that habit was the most important feature to explain the continuance intention of smartwatches. The paper ends with a discussion of the study's limitations and implications.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 43, July 2018, Pages 157-169
نویسندگان
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