کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
7433552 | 1483481 | 2018 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله

چکیده انگلیسی
With the emergence of the specialty stores in the last decades, we address the following question: “What are the main characteristics of specialty food retail customer segments?”. Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in “standalone rationals”, “foodies”, “cherry pickers” and “indulgencers”; being the “foodies” the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 43, July 2018, Pages 278-284
Journal: Journal of Retailing and Consumer Services - Volume 43, July 2018, Pages 278-284
نویسندگان
Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin,