کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7433552 1483481 2018 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
From “foodies” to “cherry-pickers”: A clustered-based segmentation of specialty food retail customers
چکیده انگلیسی
With the emergence of the specialty stores in the last decades, we address the following question: “What are the main characteristics of specialty food retail customer segments?”. Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in “standalone rationals”, “foodies”, “cherry pickers” and “indulgencers”; being the “foodies” the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 43, July 2018, Pages 278-284
نویسندگان
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