کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
7433581 1483481 2018 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Unveiling the features of successful eBay smartphone sellers
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Unveiling the features of successful eBay smartphone sellers
چکیده انگلیسی
The present study adopts a data mining approach based on support vector machines (SVM) for modeling the number of sales of smartphone devices by eBay sellers. The data-based sensitivity analysis was adopted for extracting meaningful knowledge translated into the relevance of each input feature for the model. Such approach allowed unveiling that the number of items the seller also has on auctions, the price and the variety of products the seller offers are the three features that influence most the number of sales, in a total of almost 25%, surpassing the relevance of the features related to customers' feedback.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing and Consumer Services - Volume 43, July 2018, Pages 311-324
نویسندگان
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