The role of alcohol in baby boomers' biographical accounts

- Almost all societies have populations born 1935-1955 who consume more alcohol than any previous retirement age cohort
- Urbanization, womens' emancipation, and liberalized alcohol control policies explain baby boomers' alcohol consumption
- Retrospect accounts of the role of alcohol in Finnish seniors' lives give legitimacy to the concept of 'the wet generation'
- Alcohol appears as a natural element in many facets of life.
- Unique for this generation is alcohol use by men as part of middle-age occupational life and by women as part of liberation