The influence of social networks in visiting, planning and living in cities. Alexplore: A pilot project in Alexandria

The presented work aims at identifying the potentials of mobile social networking and geo-coding to promote cities, as well as to test their usefulness as decision support systems for planners. Alexplore is an application that was developed by planners rather than IT specialists using emerging web 2.0 technologies. Penetration rates of mobile internet access, as well as smartphone usage ensure a solid base for such applications worldwide as well as in Egypt. This paper traces the influence of social networks on tourism and city planning through the past decade and pinpoints its contributions and constraints. It highlights the potentials of social networks for tourists, planners, and citizens. Through the paper, the concept, technology, functionality, and limitations of Alexplore are thoroughly explained. In spite of current shortcomings, Alexplore provides solid benefits for its different stakeholders. Few concerns occur due to the proper application of ethical rules to social networking as well as due to fear of over dependency on such techniques. It is believed that with the development of the technology, many currently functional issues will be alleviated. Last, Alexplore should not be regarded as a replacement for traditional planning methods, but rather a useful augmentation to it.