کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
83318 | 158714 | 2013 | 8 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: The retail site location decision process using GIS and the analytical hierarchy process The retail site location decision process using GIS and the analytical hierarchy process](/preview/png/83318.png)
• In the retail sector, the opening of a new site is a critical decision.
• Geography is becoming a key factor in explaining the success of a business.
• A retail site location decision process was developed using GIS and AHP.
• This process was applied to the opening of a new supermarket in Murcia (Spain).
• The success factors of a supermarket were related to its location and competition.
The opening of a new establishment is a critical factor for firms in the retail sector because the decision carries with it a series of very serious financial and corporate image risks. This paper presents the development of a methodology for the process of selecting a retail site location that combines geographic information systems (GIS) and the analytical hierarchy process (AHP). The AHP methodology shows that the success factors for a supermarket are related to its location and competition. The proposed retail site location decision process was applied to the opening of a new supermarket in the Spanish city of Murcia.
Journal: Applied Geography - Volume 40, June 2013, Pages 191–198