“Value”-chains: Identity, tradition, and Ohio's flori(culture) industry

This paper examines the status of the floriculture industry in northwest Ohio, barriers facing firms in this transitioning sector, and strategies to promote industry competitiveness. Specifically, the paper focuses on the business practices of firms and efforts by local policymakers, academics, and business leaders to alter the regional dynamics of the industry vis-à-vis a grassroots “cluster” initiative. Using survey and focus group data, the paper demonstrates that culture, tradition, and shared values are key barriers to change and suggests that local cluster initiatives—like the Maumee Valley Growers—are an effective strategy for overcoming these barriers. From an applied perspective, the paper demonstrates the importance of contextualizing applied geographic research and the potential for geographers to chart, inform, and shape the internal geographies, practices, and trajectories of local actors and industry.