Expectations of residents and tourists of agriculture-related certification systems: analysis of public perceptions

It is necessary to evaluate the GIAHS's contribution to tourism and industry when municipalities and international organizations manage the GIAHS sites. Considering the gaps between residents and tourists and taking measures to resolve them can contribute to managing certificated areas by collaboration of stakeholders. Regarding products aimed at branding, consumers need to be informed about the GIAHS as a regional certification in addition to product certification to share the historical and environmental characteristics of agricultural products.