کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
878714 911126 2010 16 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The dynamics of incentive contracting: The role of learning in the diffusion process
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری حسابداری
پیش نمایش صفحه اول مقاله
The dynamics of incentive contracting: The role of learning in the diffusion process
چکیده انگلیسی

Research shows that innovations diffuse gradually rather than rapidly, because their usefulness is not immediately apparent to some adopters. These adopters need to learn about the value of the innovation prior to adoption. Although the importance of learning is recognized in most analytical diffusion models, few studies have actually empirically examined the role of learning in the diffusion process. In this paper, we fill this void in the literature by empirically examining the initial adoption and subsequent diffusion process of a performance-based incentive system within a cooperative bank. Based on both qualitative and quantitative field data, we find that agency theory variables explain early adoption. When we examine a longer horizon, we find that although not all local banks adopted immediately, within 3 years almost all local banks had done so. We analyze this process and find that extensive learning-by-doing and strong subsequent learning spillovers led to this relatively rapid diffusion of the system. We further find that the probability with which an initial non-adopter adopts the new incentive system in the next period depends on the strength of that local bank’s social network.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Accounting, Organizations and Society - Volume 35, Issue 8, November 2010, Pages 721–736
نویسندگان
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