کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
880488 | 1471457 | 2008 | 10 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Creativity in buyer–seller relationships: The role of governance Creativity in buyer–seller relationships: The role of governance](/preview/png/880488.png)
This research proposes a framework for relating governance mechanisms (power, contracts, and trust) to the generation of creative approaches to business activities in buyer–seller relationships. The framework is tested with a survey of 262 purchasing agents. The results indicate that trust and contract affect the three facilitators of inter-organizational creativity: (1) knowledge-sharing routines (resources), (2) learning orientation (motivation), and (3) managerial support and open-mindedness (managerial practices). Also, the effects of trust and contract on the creativity in buyer–seller relationships are fully mediated by the above three facilitators. In particular, trust plays a more influential role in stimulating creativity. While power is not significantly associated with any of the facilitators, its overall effect on creativity is negative.
Journal: International Journal of Research in Marketing - Volume 25, Issue 2, June 2008, Pages 109–118