کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
882154 911920 2013 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Evolutionary psychology is not the only productive evolutionary approach to understanding consumer behavior
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Evolutionary psychology is not the only productive evolutionary approach to understanding consumer behavior
چکیده انگلیسی

I respond to Vladas Griskevicius and Douglas T. Kendrick (G&K) and Gad Saad's (S) defenses of the view that Consumer Studies would benefit from the appeal to evolution in all work aimed at understanding consumer behavior. I argue that G&K and S's reliance on one theoretical perspective, that of evolutionary psychology, limits their options. Further, I point out some specific problems with the theoretical perspective of evolutionary psychology. Finally, I introduce some alternative evolutionary approaches to studying human behavior that could profitably be adopted in consumer research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 23, Issue 3, July 2013, Pages 400–403
نویسندگان
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