کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
8838425 1613132 2018 10 صفحه PDF سفارش دهید دانلود رایگان
عنوان انگلیسی مقاله ISI
How young people in Finland respond to information about the origin of food products: The role of value orientations and product type
ترجمه فارسی عنوان
چگونه جوانان فنلاند به اطلاعات مربوط به منشاء محصولات غذایی پاسخ می دهند: نقش ارزش گذاری ها و نوع محصول
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کلمات کلیدی
اصل و نسب، ارزش های، رفتار مصرف کننده، اطلاعات مصرف کنندگان جوان، نوع محصول،
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
چکیده انگلیسی
The aim of this study was to explore the effect of personal values and product type in an experimental study/survey concerning food origins. Two studies were conducted among young consumers (N = 1491) using three different types of products (vegetables, bread, and meat) and an experimental design where information about the food origin varied (neutral, domestic, local). The origin of the food had a positive effect on the product experience and food choices. Value orientations had an effect on the product experience and the likelihood of choosing the product, and this effect was dependent on the product type. More specifically, a Self-Transcendence orientation was positively associated with the product experience in the context of vegetables and a Conservation orientation was positively associated with the product experience in the context of meat, however, the value orientations showed no effect in the context of bread. Individuals regarding Self-Transcendence as important, especially valued a local origin in the context of vegetables and meat. The findings regarding a Conservation orientation were less consistent. These findings indicate that knowing the origin adds some value to the product for young people. Even if the product is not necessarily in line with an individual's values, the origin may in fact exceed the effect of the product type. The study provides further knowledge about the underlying factors explaining consumer choices on a personal level, especially when extrinsic information cues about food origin are available.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Quality and Preference - Volume 68, September 2018, Pages 173-182
نویسندگان
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