کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
8838426 1613132 2018 28 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The emoji scale: A facial scale for the 21st century
کلمات کلیدی
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
The emoji scale: A facial scale for the 21st century
چکیده انگلیسی
Emojis have grown in popularity as a method for digital communication. Recently, there has been interest in the connection between emojis and emotional response to consumer products. Research has been conducted linking emojis and the emotional response from food stimuli in adults via avenues such as Twitter, and in children. An online study was conducted to assess the application of an emoji-based pictorial facial scale with childFrren ages 8-11 (grades 3rd, 4th, and 5th). Two hundred and fourteen participants were asked to evaluate their liking and emotional response using the Peryam and Kroll (P&K) scale (super good/super bad) and pictorial emoji scale, respectively, for both food and non-food experiences. Scores from each grade level were not statistically different. The responses from both scales had similar mean scores and distribution patterns for all experiences with no incidence of bias toward any one emoji. These results support the suitability of the emoji scale for measuring emotional response using verbal stimuli names with children ages 8-11 in the United States and indicate it is a reasonable alternative to the P&K scale for this demographic.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Food Quality and Preference - Volume 68, September 2018, Pages 183-190
نویسندگان
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