Capital identity projection: Understanding the psychosocial effects of capitalism on Black male community college students

This study examined factors impacting the success of Black male students in a Southwestern US community college. Data were collected using multiple sources, including semi-structured interviews (n = 29), unstructured concept mapping, non-participant observations, and a focus group. Study findings revealed the harmful effects that glory-seeking, materialism, and excessive consumerism can have on student success, in and out of college. This notion is termed capital identity projection, and is described as a harmful psychosocial disposition that occurs in a capitalistic value system when an image of economic success is extended to the point of one’s own detriment. This notion is presented in light of extant research from masculinity studies, economic sociology, and economic psychology.

► Capital identity projection is presented as a byproduct of a capitalistic value system and marketing enterprise.
► Capital identity projection occurs when an inflated capital image is pursued irrationally.
► Capital identity projection occurs when capital attainment, self-worth, and happiness are conflated.
► Capital identity projection occurs when glory-seeking, materialism, and consumerism are interiorized.