کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
885107 912659 2012 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The development, validation, and implications of a measure of consumer competitive arousal (CCAr)
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The development, validation, and implications of a measure of consumer competitive arousal (CCAr)
چکیده انگلیسی

This paper details the conceptual and empirical development of a 10-item scale to measure consumer competitive arousal (CCAr). Consumers experience competitive arousals in a wide variety of consumption contexts. Though the subject has been of interest in several recent studies, neither a consistent definition nor a reliable and valid measurement of the construct has been developed. The study offers a reliable and valid measurement scale of consumer competitive arousal by testing it in three pre-purchase and one post-purchase situation. The findings support three distinct dimensions of the CCAr construct (performance anxiety, rivalry, and scarcity recognition), which help shape a clear definition of the construct. Both the composite and its individual dimensions demonstrate predictive power for several behavioral and attitudinal outcomes.


► Consumers experience competitive arousals in purchase related situations.
► Consumer competitive arousal is comprised of three dimensions: performance anxiety, rivalry, and scarcity recognition.
► Consumer competitive arousals influence purchase related attitudes and behaviors.
► The construct appears to have better predictability to purchase interest than some consumption oriented personality traits.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 33, Issue 1, February 2012, Pages 192–205
نویسندگان
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