کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
885389 | 912680 | 2007 | 16 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The value of choice in insurance purchasing
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The value of choice in insurance purchasing The value of choice in insurance purchasing](/preview/png/885389.png)
چکیده انگلیسی
Does having a choice increase the willingness to pay for what is chosen? In web experiments, we find that individuals are willing to pay more for a hypothetical insurance policy when they are told that they will be able to choose than when they are presented the same policy as the only option. We propose that a chosen good when presented alongside a worse good is valued higher than the same good offered alone. We control for the information effect of the additional option. Our results suggest that enrollment in insurance plans could be increased by making decisions look like choices, and that similar results may be found in other choice situations.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Economic Psychology - Volume 28, Issue 5, October 2007, Pages 529–544
Journal: Journal of Economic Psychology - Volume 28, Issue 5, October 2007, Pages 529–544
نویسندگان
Helena Szrek, Jonathan Baron,