کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886689 913086 2006 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
When a few minutes sound like a lifetime: Does atmospheric music expand or contract perceived time?
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
When a few minutes sound like a lifetime: Does atmospheric music expand or contract perceived time?
چکیده انگلیسی

In the first of two experiments, the estimated duration of a given interval was shorter when familiar as opposed to unfamiliar music was played, but only for respondents waiting idly; music had little or no effect on respondents engaged in a memory task during the interval. In the second experiment, respondents waiting idly again reported shorter estimates of duration when they heard familiar as opposed to unfamiliar music, but only when they heard a sufficient number of songs during the interval. On the other hand, respondents engaged in a memory task reported longer estimates of duration when they heard familiar as opposed to unfamiliar music, but again only when they heard a sufficient number of songs. These results are consistent with attentional (i.e., waiting condition) versus discrete events (i.e., memory task condition) models of duration judgments, respectively.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 82, Issue 3, 2006, Pages 189–202
نویسندگان
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