Crisis, charisma, values, and voting behavior in the 2004 presidential election

This study extends Pillai and Williams [1998, Pillai, R., Williams, E.A., Lowe, K.B., & Jung, D.I. (2003). Personality, transformational leadership, trust, and the 2000 U.S. presidential vote. The Leadership Quarterly, 14, 161–192] and examines leadership in the context of the 2004 U.S. presidential election. Data were collected at two time periods from respondents in three locations across two major regions of the U.S. Our results indicate that respondents' perception of crisis was related to charismatic leadership in the negative direction for the incumbent George W. Bush and in the positive direction for the challenger John Kerry. For Bush and Kerry the relationship between crisis and voting behavior was mediated by charismatic leadership. For Bush, decisiveness was related to charismatic leadership, which in turn predicted voting behavior. For Kerry, decisiveness and charismatic leadership predicted voting behavior. Implications of the findings for leadership research, in particular with respect to an incumbent and the challenger to an incumbent leader, are discussed.