کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
888637 913557 2013 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Context affects the interpretation of low but not high numerical probabilities: A hypothesis testing account of subjective probability
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Context affects the interpretation of low but not high numerical probabilities: A hypothesis testing account of subjective probability
چکیده انگلیسی

Low numerical probabilities tend to be directionally ambiguous, meaning they can be interpreted either positively, suggesting the occurrence of the target event, or negatively, suggesting its non-occurrence. High numerical probabilities, however, are typically interpreted positively. We argue that the greater directional ambiguity of low numerical probabilities may make them more susceptible than high probabilities to contextual influences. Results from five experiments supported this premise, with perceived base rate affecting the interpretation of an event’s numerical posterior probability more when it was low than high. The effect is consistent with a confirmatory hypothesis testing process, with the relevant perceived base rate suggesting the directional hypothesis which people then test in a confirmatory manner.


► Lower numerical probabilities are directionally more ambiguous.
► This renders their interpretation more susceptible to contextual influences.
► We show that base rate affects subjective probability of lower probabilities more.
► A biased hypothesis testing process appears to underlie the proposed interaction.
► Potentially inappropriate base rate use contrasts with prevalent base-rate neglect.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Organizational Behavior and Human Decision Processes - Volume 121, Issue 1, May 2013, Pages 118–128
نویسندگان
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