Organizational context and face-to-face interaction: Influences on the development of trust and collaborative behaviors in computer-mediated groups

Using adaptive structuration theory as a framework [DeSanctis, G., & Poole, M. S. (1994). Capturing the complexity in advanced technology use: Adaptive structuration theory. Organization Science, 5(2), 121–147], we examined the influence of organizational context (competitive versus cooperative) and introductory meeting communication medium (face-to-face versus electronic) on the development of trust and collaborative behaviors of dyads communicating electronically. Based on a sample of 208 senior business students operating in computer-mediated (CM) dyads while performing a strategic decision-making simulation, we found that context, introductory communication medium, and time interacted to influence trust and collaborative behaviors. The pattern of development of trust and collaborative behaviors differed for the same introductory communication medium in different context conditions. Further, the level of trust and collaboration for dyad members in the competitive/electronic introductory meeting condition lagged significantly behind those in the other conditions. The findings suggest that introductory face-to-face interaction plays a more important role in facilitating the development of trust and collaboration in a CM environment when the context is competitive.